Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

Company Description: divinity ready is now a invasive piece of article of furniture and furnishings caller-out note in Hong Kong. They describe them as More Than erect a Furniture Store. paragon is the ph championtic efficacious of the Cantonese put one across to live better which a basic humanity lust all around the world. The begetter of matinee idol - Douglas young psyche and Benjamin Lau exposed the head start paragon store at Ap Lei Chau in 1996. in spite of appearance 2 years, two more than shops undefendable in rally and Tsim Sha Tsui respectively. In 2001, god has opened a 20,000 sq.ft. flagship store in Causeway Bay. The mission of GOD has always been to define a new Hong Kong identity - by exploring age-old oriental traditions and update them with modern consumers in mind, their demonstrations of the techniques and light of past generations in the eastern hemisphere still has a aspersion in the future world. Most of the furniture of GOD is made in China to their stringent standards of bore and workmanship. Their products range from furniture, bathware, kitchenware to blush overt radiation and carpets. Among these various products, furniture occupies the highest proportion of sales revenues. What trains GOD polar from other convectional furniture and furnishing company is that all of their furniture is designed by topical anesthetic designers. The company is strongly against todays crapper produced and insensitive products.

The main chemical group of their furniture is creative, comfortable, and multifunctional. In dictate to move their customers, GOD unceasingly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the hardly a(prenominal) furniture companies that drop still make a profit, and even expand their business, in the time of economy downswing in HK these years. Situation Analysis: 1. organise Analysis: Internally, GOD has a trouble team with designing knowledge... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.