Business Economics Marketing

Week 1(19.01.2012) Class Activity bookman Name: SudarsoStudent ID No:201124193 Scenario: Keiths Floor Mat Project Source: Tong & axerophthol; Taylor, thought Market look, p.22 Keith is the trade director of a component ramify within a large, diversified manufacturing company. His division sells, among other products, hindquarters mats and matting to the hospitality, health care and commercial markets. He has a solid base of customers in hotels, restaurants, hospitals, nursing homes, commercial offices and get hold centres. The market in which Keiths division competes is considered mature, so there is little room for growth without new or innovative products. About two months ago Keith was contacted by a supplier of flooring products from Korea. He was offered a range of singular floor mats that he had not seen in advance. These mats work features that result have definite competitive advantages. Keith is keen on exploring the electric potential of these mats bef ore he learns a final decision. He calls on the in-ho expenditure market enquiryer for assistance, but feels that a full-scale research beat is not warranted at this stage.| 1. Do you believe Marketing inquiry is required in above case? If so break your reason.

Yes i do believe if one company use up to sell any new product it should do somewhat marketing research before the product go to the market. Which as the managers need information in say to bring in products and service that create value in the mind of the customer. simply the wisdom of value is a subjective one, and what customers value this twelvemonth may be quite different from what they value attached yea r. As such, the attributes that create value! cannot simply be deduced from vernacular knowledge. Rather, selective information must be collected and analyzed. Therefore, the intention of marketing research is to provide the facts and direction that managers need to make their more crucial marketing decisions. To maximize the benefit of marketing research, those who use it need...If you requisite to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.