1. What is the situation faced by both companies? What argon the strategies and weaknesses? What should your cabaret and Counterpart Company want to negotiate? Chrysler: Chrysler was heavily trim down on trucks, and wiz of the most successful products was the minivan. However, Chryslers cars were untold larger and more powerful than the other companies version of homogeneous price, the cars lacked attention on the detail in manufacturing and brand image. Chrysler was be intimate for its short concept-to-mart cycle for new products, and due to the appeal and thrill recognition Chrysler spread internationally. But Chrysler was still far from universe of discourse in the leadership position that it had held in the us market. Daimler-Benz: It is champion of the worlds largest industrial conglomerates. During reuters leadership, the company argument on the new York stock exchange. In the aerospace business, Daimler became more copious and efficient. Howe ver, the truck business had been hurt by a cabal of weak European markets. Plus, the germanys high labor be and inefficient work methods. Benz specialized in top-quality extravagancy vehicles. 2. What are the likely high and low time values of Chrysler? What are those of Daimler Benz? How did you estimate those values? What are the key values? Chrysler: elder high school Value $54.60 pathetic Value $37.06 Daimler: spirited Value $178.

24 Low Value $74.08 The key value: Chrysler: 1) spunky profit margin 2) hulk in minivan market 3) Efficient in product development(Platform team) 4) Good provider relations Daimler: 1) Famous Mercedes Brand 2) Ÿ High-end market 3) Ÿ Global distrib! ution and production net work 4) Ÿ alter product line 5) Ÿ High technology and quality 3. What are the risks to Chrysler and Daimler in this transaction? No significant Synergies Merger-of-UNEQUAL Confusion, but not Complementary Culture brush 4. attain a specific recommendation for the structure of a proposed combination of...If you want to get a full essay, set up it on our website:
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