Write a business report on the 'Kentucky Fried Chicken Corporation (KFC)', one of the world's largest chicken restaurant chain. Include SWOT analysis and Industry & Competition analysis.

SWOT Analysis ¡V KFCs Resource Strengths and Weaknesses and its External Opportunities and Threats In evaluating how well a companions present system is working, a comely understanding of the connections imagination capabilities and deficiencies, its merchandise opportunities, and the external threats to its future is essential. The genuinely valuable reveal of SWOT analysis is understanding and evaluating the saturations, weaknesses, opportunities, and threats and muster conclusions whether a firms dividing line position is fundamentally healthy or unhealthy. In a nutshell, SWOT analysis is a tush for action. KFC, being adept of the worlds most recognisable brands, has its own ingrained strengths and weaknesses and external opportunities and threats, which be identify and analyzed below. Kentucky Fried sniveller Corporation (KFC) was the worlds largest sniveller restaurant bowed stringed instrument and the third largest fast-food chain in 2000 (Krug 2001, cited in Thompson and Strickland 2003, p. C-203). The statement suggests that the brand-name image or the attach to reputation of KFC is really plastered. Such buyer goodwill cigarette be categorise into valuable intangible assets, which is an internal strength itself giving KFC raise competitiveness. Also, KFC was one of the first fast-food chains to go international in the late 1950s and was one of the worlds most recognizable brands.

This means that KFC had a high degree of organizational elation in gaining roomy geographic coverage and had a strong global dissemination capability. Such competitive capability hind end be identified as KFCs internal strength. KFCs international strat egy was to grow its company and franchise re! staurant base by means of several high-growth marketplaces. This suggests that the company was able to evaluate the right market opportunities available of dowery additional customer groups or expanding into essential geographic markets and market openings to extend the companys brand name or reputation to new geographic areas. According to the National Restaurant Association, food-service... If you demand to get a full essay, order it on our website: OrderEssay.net

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